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Powerful Marketing Solutions for CPG/FMCG Professionals & Brands 

Empowering marketers to make powerful decisions that drive growth and sucess. 
Transform Your Marketing Impact Today 

Marketers face critical decisions every day decisions that determine the trajectory of their brand’s success.

At OWAK, we specialize in helping CPG/FMCG professionals navigate these decisions with confidence and clarity following our Smart Marketing Process. With 20 years of expertise in this field, we focus on addressing the 12 most pressing marketing challenges, grouped into three critical focus areas: 

Brand Growth & Expansion

Driving consistent growth through strategic actions that expand your brand’s market presence, consumer loyalty and category leadership.

  • Increase the purchasing frequency.
  • Promote switch-in from a competitive brand.
  • Develop effective promotions.
  • Elevate your product’s average consumption.
Take Your Brand to the Next Level

Building deep consumer loyalty to ensure lasting relationships and premium engagement. 

  • Strengthen shopper and consumer loyalty. 
  • Promote tier-up (premiumization) among your consumers. 
  • Build lasting relationships with consumers.
  • Enhance the consumer experience. 
Discover Here How to Achieve It

Innovating and adapting strategically to thrive in dynamic markets and shape brand perceptions. 

  • Overcome the challenges of new markets.
  • Shape consumers’ perception of your brand.
  • Execute precision marketing efforts at scale.
  •  Implement science of brand growth marketing efforts.
  • Deploy integrated marketing communications efforts. 
Adapt Your Brand and Elevate It

At OWAK, our solutions are crafted with one goal in mind:

to empower CPG/FMCG marketing professionals with the tools, insights and creativity needed to overcome their challenges and achieve extraordinary business results.

Whether you’re seeking marketing intelligence or creative solutions, our services are designed to align with your strategic objectives and deliver measurable impact.

Owak’s Key Benefits:

Seamless Integration with Your Team

We don’t just deliver a service—we become an extension of your team, working collaboratively to align with your goals and provide actionable insights at every step.

Tailored Solutions for Your Specific Challenges

No two brands are the same. At OWAK, we customize our strategies to address your brand’s unique pain points and opportunities, ensuring solutions that deliver measurable results.

Proven Track Record in CPG/FMCG Success

With 20 years of experience, we’ve helped volume-driven brands achieve sustainable growth, stronger consumer connections, and market leadership through strategies and creative solutions that work in highly competitive environments and resonate with your audience. 

Your Strategic Growth Partner

More than an agency, we’re your ally in navigating marketing complexity and making bold decisions that position your brand for long-term success.
Schedule Your Strategic Consultation Now

Two Decades Of

CPG/FMCG Excellence 

OWAK has over 20 years of experience building alliances for the growth of partner-clients across Latam and the U.S. From home care to personal care, cosmetics, hair care, foods, OTC, wellness, nutritional supplements, and pharma, OWAK is an indisputable player specialized in CPG/FMCG. 

Our experience and a unique combination of market intelligence and creative solutions empowers you to make informed, powerful decisions that drive measurable business results. 

Brands That Trust Us

Our portfolio includes some of the most iconic and trusted brands in the industry:

This extensive client list reflects our ability to adapt and deliver impactful solutions tailored to the diverse needs of the CPG/FMCG industry. 
Join the Brands That Trust OWAK

Personal Care & Wellness

Household & OTC

Nutraceuticals

Food & Beverages

Global Leaders

Contact us

Find the right solution for your business

In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.
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By clicking or tapping the button and sharing your contact information with us, you acknowledge that you have read our Privacy Notice  and that you consent to receiving communications about Owak business, products/services, and events that may be of interest to you. However, if you ever change your mind, you can unsubscribe from our communications by following the instructions within the email that you receive from us.
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